PRIME MERIDIAN BRANDING AND TASTING EVENT

Prime Meridian is a brewing company whose signature beers are inspired by different locations throughout the world. This brand’s customers are beer connoisseurs who are interested in the cultures that inspired the different brews. The vertical arrow in the logo represents the Prime Meridian Line and the gold hue is meant to identify this brand as the gold standard. This beer is sold in a 750 mL bottle that is caged and cored and is intended to be enjoyed by groups as the latitude and longitude coordinates and city silhouettes featured on the bottles are meant to serve as conversation starters. For tasting events, employees can make use of the beer guidebook to set up the beer tops properly and to gain general knowledge about the different brews. When participants try the different brews at the tasting stations they receive a “passport stamp”.