THE LOCAL FEED

The Local Feed Farmers’ Market was looking for an updated logo and a campaign that would showcase the power of produce and the “Farm to Table” approach. The goal was to get customers to look at produce differently and shop locally. Each week the farmers’ market has a Farm To Table Feature, which highlights in-season produce and educates customers on the nutritional benefits. The campaign also includes recipes for the featured produce, a shopping list, and a map of the market showing them where each ingredient can be purchased.